Take a sneak peek
inside the course
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Course Curriculum
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- Defining Creative & Art Direction (7:37)
- The Creative Direction process for interfaces (14:41)
- How to come up with a concept (10:02)
- The Art Direction process for interfaces (19:01)
- The most important habit of an Art Director (4:17)
- Walking you through how I create a graphic universe (20:04)
- How to create visual metaphors that support the message (4:27)
- How to set trends & become an industry leader (21:49)
- How to justify your aesthetic decisions (3:19)
- How to dose the amount of visual metaphors & concepts you use (17:38)
- How to come up with different directions for the same project (12:23)
- Where to look for references (5:07)
- How to find references of a specific style (1:20)
- The Nº1 law of composition (6:32)
- Introduction to Grids (1:00)
- The importance of structure (1:15)
- Benefits of using grids (1:28)
- Anatomy of a grid (3:15)
- Setting up multi-column grids (5:24)
- Setting up modular grids (3:45)
- How to decide what type of grid to use (2:15)
- The 6 alignments & their combinations (1:19)
- The 3 structures for UI elements (2:55)
- Applying alignments and structures in Sketch (9:54)
- Principles of grid usage (12:32)
- Designing with the Golden Canon Grid - Part I (23:15)
- Designing with the Golden Canon Grid - Part II (27:52)
- Designing with the Golden Canon Grid - Part III (12:00)
- Designing with a multi-column grid - Part I (25:00)
- Designing with a multi-column grid - Part II (29:38)
- Designing with a multi-column grid - Part III (36:36)
- Common myths about grids (1:45)
- Using text & images (3:04)
- Using shapes (1:48)
- Using color (3:18)
- Using white space (4:31)
- Natural design (12:35)
- Visual balance (26:10)
- Visual direction (9:17)
- Visual rhythm (8:33)
- Gestalt laws of perception (30:30)
- Optical adjustments with shapes & typography (3:59)
- 7 tips to compose landing pages (11:32)
- 6 tips to compose web apps (9:37)
- 10 tips to compose navigations (14:13)
- 3 spacing methods to compose UI elements (10:24)
- Dealing with different types of image assets (7:03)
- Responsive design (27:23)
- Anatomy of a typeface (3:43)
- Typeface classification (5:48)
- Types of letter cases and how to choose them (4:05)
- Typographic alignments (7:18)
- How to chose typography alignments (9:36)
- How to adjust (or tame) a typeface (29:45)
- How to create the perfect typographic system (15:07)
- How to use a typographic system in product design (with little space) (1:51)
- How to articulate the importance of a typography system (2:55)
- Why I think Google uses a type scale instead of a type system (2:54)
- How to deal with a brand that has a messy typography system (1:13)
- How to choose variants (12:04)
- Typography operations (all you can do with type) (21:14)
- How to decide what typography operations to use (3:37)
- How to combine typefaces (12:17)
- How to go from boring briefs to interesting type compositions (typologies of information) (18:08)
- What is a design system (9:58)
- Atomic design (18:01)
- The 6 stages of creating a design system (20:36)
- How to sell a design system to your boss (8:54)
- How to create and apply a color system in Figma (11:26)
- How to create and apply a typography system in Figma (5:42)
- How to create and apply a grid system in Figma (11:57)
- How to create and apply a component system (like buttons) in Figma (18:26)
- Nesting symbols (8:26)
- When and how to re use design systems from previous projects (5:07)
- Design your career (30:17)
- How to set goals (14:57)
- How to get promoted faster (19:40)
- How to delegate (39:29)
- How to give effective feedback to other designers (18:13)
- The 3 hard truths of being in a leadership role (7:39)
- The 3 models of conflict resolution (14:14)
- 7 assertive techniques (13:59)
- 3-step formula to resolve a conflict at work (22:58)
- How to deal with clients micromanaging you (18:03)
- How to deal with clients asking to change a type size (4:20)
- How to overcome a creative block (8:59)
- Creative & Art Direction
- Typography exercise Nº1 - Typeface taming
- Typography exercise Nº2 - Typography system
- Typography exercise Nº3 - Spot the mistakes in the type operations
- Typography exercise Nº4 - Typography operations
- Typography exercise Nº5 - Typologies of information
- Design systems exercise Nº1 - Spot the mistakes in the atomic design example
- Design systems exercise Nº2 - Creating a design system
- Color exercise
- Conflict resolution exercise
- Motion design exercise Nº1 - Researching ideas
- Motion design exercise Nº2 - Animating an interface
The nitty
gritty details
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The main goal of this course is to help students quickly get the blueprint to achieve their most ambitious goals. The content provided via the program will then be used to properly script, record and edit our ultimate BONT course called Digital Design Masterclass. This is a program where I’ll pour all my knowledge and experience from my 11+ years of working at agencies as a Digital Designer.
CURRICULUM
You can see the details of the curriculum in the previous module. You will notice a green emoji (✅) on some lessons. This is for the lessons are already uploaded to Teachable. The lessons for the Grids & Composition module were properly scripted, filmed and edited, so those are the final lessons. The rest come from the live lessons we're having with our amazing beta students, but will eventually be filmed and edited more thoroughly.
WHAT’S INCLUDED
When you buy you will get instant access to all recorded lessons.
LANGUAGE
This beta launch will be exclusively in english, and I need everyone that participates of the calls to know how to speak english, because the whole idea is to get feedback and interact with my beta students a lot. We will then add subtitles to all the lessons we create for the course.
PRICE
The beta launch is priced at $600. The course will go up to around $700 once the live program is finished and the recorded lessons are uploaded, and will then scale up to $1000 and beyond. So students who buy in now will be saving $400+, while having complete access on demand to all the content uploaded in the future. And of course, you will have lifetime access to the lessons we will upload once the live program is finished. You'll be literally riding on the crest of the wave! And because this course will have interactive/live components to it, Europeans won't need to pay the VAT tax.
Last but not least, if money is a problem, you can buy the beta launch in 6 payments of $119.
Nice to meet you, my name is Adrián Somoza
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And I'll be your Instructor for this course. Former Lead Designer at MediaMonks, I'm now the founder of Bont®.
I started like everyone, working for my family and friends as a freelancer in my bedroom.
After a 9 year career where I had the opportunity of designing for fortune 500 companies like adidas, RedBull & Nike, I decided to quit my full-time job to pursue my passion of mentoring designers to bridge the gap to their career goals.
I'm excited to guide you on this journey!