The goal of this course is to help junior to senior digital designers become industry leaders.
LANGUAGES
For now we only have lessons in english, except for the module on Grids & Composition which has subtitles in English, Spanish, Hindi, Russian and other languages. We will be adding subtitles for these languages soon though.
Join our exclusive weekly calls!
By joining the course, you will not only get instant access to all recorded lessons. You will also get a 3 month membership to a niche community of like-minded digital designers who are all about leveling up their hard and soft skills to become the next industry leaders.
We connect weekly to review work, have time for Q&A, discuss relevant topics about digital design, and share experiences and pain points so we can learn from and support each other through our journeys.
Fernando Escanhoela 🇧🇷
After years of scouring all online course platforms and YouTube, I can safely say that the Digital Design Masterclass (DDM) is just the best, most thorough, digital design course I’ve ever encountered.
Adrián is not only the sweetest guy, he is also extremely knowledgeable and goes out of his way to share and help with every single thing his long years of experience have taught him, doing everything he can to guarantee he has helped and that you fully understand every concept.
[...] My skill level and overall perspective of the industry (plus my ability to deal with new challenges that came along during the course) have grown at a really rapid pace in a rather short period of time and, for that, I am extremely grateful.
To be honest, this course is a tremendous value (I would say a steal hehe). The investment is basically negligible if you consider the impact this will most likely have on your development as a digital designer.
To top it all off, I feel like I've made some really nice friends in the process, and we now get to hang out every week, share our experiences and help each other out as we go and navigate our own challenges (BONT® Club), which is just super cool! [...]
Glendon Lara 🇹🇹
As a Creative Lead and a professional Graphic Designer for almost two decades, it’s important for me to stay sharp, to always level up and look for new perspectives, current standards and up-to-date knowledge.
And from design thinking to implementation, this Master Class delivered.
Each topic was handled with consideration in a very palatable manner and it was easy to understand each point and see the benefit in applying it to my own processes.
This class did more than keep me au courant in Digital Design, it opened me up to a higher level in my approach to Digital Design as well as creative leadership.
My money wasn’t well spent here, it was well invested.
James Di Rito 🇺🇸
There’s a lot of online design courses out there and I’ve completed my fair share of them but this Digital Design Masterclass stands out from the pack.
Adrian is not only an impactful, engaging teacher, he’s an execptional mentor as well.
This course has so much well thought-out / structured content packed in it to not only help you level up your design skills, Adrian walks you through real world challenges and examples to gain the mindset needed to succeed.
In addition you have a community of other designers taking the course along with you that provides a supportive community to forge lasting relationships.
This is the best-in-class masterclass!
Matteo Serra 🇮🇹
Adrian is a mentor who trains others to become mentors, not just students. His course is a real masterclass, ideal for ambitious designers who want to lead and advance to the next level. By following his design process, I was finally able to systematically find new cool ideas in a way that can be easily replicated. This alone is gold to me.
After attending various design courses, I can say Adrian's DDM is unparalleled in its level of detail in explaining both the visual and psychological aspects of digital design. The course gives students an in-depth knowledge of the design industry.
There are so many great tips and tricks in the soft-skills chapter, I feel like I'm getting so much for the money I spent.
Cannot recommend enough!
Yannik Sprengart 🇩🇪
Adrian teaches an exceptional course that will bring your design skills to the next level. You will dive into very advanced UI Design Techniques. Further, you will learn how to improve your soft skills, resolve conflicts and become a leader in the UI Design field.
The BONT® Club is an inspiring group of like-minded designers from all over the world that will enable you to learn from others experiences, stay accountable and share your work.
This course was a great investment for my career and worth every cent!
Yasir Salis 🇳🇬
What stands out for me about this course is the quality of content that is delivered and how you can instantly apply what you learn and see massive improvement in your work. The delivery is not overwhelming and easily digestible.
This course has helped accelerate my growth as a designer and I will recommend it to anyone wanting to do the same.
Course Curriculum
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- Defining Creative & Art Direction (7:37)
- The Creative Direction process for interfaces (14:41)
- How to come up with a concept (10:02)
- The Art Direction process for interfaces (19:01)
- The most important habit of an Art Director (4:17)
- Walking you through how I create a graphic universe (20:04)
- How to create visual metaphors that support the message (4:27)
- How to set trends & become an industry leader (21:49)
- How to justify your aesthetic decisions (3:19)
- How to dose the amount of visual metaphors & concepts you use (17:38)
- How to come up with different directions for the same project (12:23)
- Where to look for references (5:07)
- How to find references of a specific style (1:20)
- The Nº1 law of composition (6:32)
- Introduction to Grids (1:00)
- The importance of structure (1:15)
- Benefits of using grids (1:28)
- Anatomy of a grid (3:15)
- Setting up multi-column grids (5:24)
- Setting up modular grids (3:45)
- How to decide what type of grid to use (2:15)
- The 6 alignments & their combinations (1:19)
- The 3 structures for UI elements (2:55)
- Applying alignments and structures in Sketch (9:54)
- Principles of grid usage (12:32)
- Designing with the Golden Canon Grid - Part I (23:15)
- Designing with the Golden Canon Grid - Part II (27:52)
- Designing with the Golden Canon Grid - Part III (12:00)
- Designing with a multi-column grid - Part I (25:00)
- Designing with a multi-column grid - Part II (29:38)
- Designing with a multi-column grid - Part III (36:36)
- Common myths about grids (1:45)
- Using text & images (3:04)
- Using shapes (1:48)
- Using color (3:18)
- Using white space (4:31)
- Natural design (12:35)
- Visual balance (26:10)
- Visual direction (9:17)
- Visual rhythm (8:33)
- Gestalt laws of perception (30:30)
- Optical adjustments with shapes & typography (3:59)
- 7 tips to compose landing pages (11:32)
- 6 tips to compose web apps (9:37)
- 10 tips to compose navigations (14:13)
- 3 spacing methods to compose UI elements (10:24)
- Dealing with different types of image assets (7:03)
- Responsive design (27:23)
- Anatomy of a typeface (3:43)
- Typeface classification (5:48)
- Types of letter cases and how to choose them (4:05)
- Typographic alignments (7:18)
- How to chose typography alignments (9:36)
- How to adjust (or tame) a typeface (29:45)
- How to create the perfect typographic system (15:07)
- How to use a typographic system in product design (with little space) (1:51)
- How to articulate the importance of a typography system (2:55)
- Why I think Google uses a type scale instead of a type system (2:54)
- How to deal with a brand that has a messy typography system (1:13)
- How to choose variants (12:04)
- Typography operations (all you can do with type) (21:14)
- How to decide what typography operations to use (3:37)
- How to combine typefaces (12:17)
- How to go from boring briefs to interesting type compositions (typologies of information) (18:08)
- What is a design system (9:58)
- Atomic design (18:01)
- The 6 stages of creating a design system (20:36)
- How to sell a design system to your boss (8:54)
- How to create and apply a color system in Figma (11:26)
- How to create and apply a typography system in Figma (5:42)
- How to create and apply a grid system in Figma (11:57)
- How to create and apply a component system (like buttons) in Figma (18:26)
- Nesting symbols (8:26)
- When and how to re use design systems from previous projects (5:07)
- Design your career (30:17)
- How to set goals (14:57)
- How to get noticed by big companies (the introverted way)
- The 3 hard truths of being in a leadership role (7:39)
- How to get promoted faster (19:40)
- How to delegate (39:29)
- How to give effective feedback to other designers (18:13)
- The 3 models of conflict resolution (14:14)
- 7 assertive techniques (13:59)
- 3-step formula to resolve a conflict at work (22:58)
- How to present your work to clients
- How to conduct meetings
- How to handle client feedback
- How to handoff to developers
- How to manage the wise, the foolish & the evil
- Creative & Art Direction
- Typography exercise Nº1 - Typeface taming
- Typography exercise Nº2 - Typography system
- Typography exercise Nº3 - Spot the mistakes in the type operations
- Typography exercise Nº4 - Typography operations
- Typography exercise Nº5 - Typologies of information
- Design systems exercise Nº1 - Spot the mistakes in the atomic design example
- Design systems exercise Nº2 - Creating a design system
- Color exercise
- Conflict resolution exercise
- Motion design exercise Nº1 - Researching ideas
- Motion design exercise Nº2 - Animating an interface
Nice to meet you, my name is Adrián Somoza
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And I'll be your Instructor for this course. Former Lead Designer at MediaMonks, I'm now the founder of Bont®.
I started like everyone, working for my family and friends as a freelancer in my bedroom.
After a 9 year career where I had the opportunity of designing for fortune 500 companies like adidas, RedBull & Nike, I decided to quit my full-time job to pursue my passion of mentoring designers to bridge the gap to their career goals.
In this course, I condensed all my knowledge into small lessons that you can watch on demand to level up your design and leadership skills, and bridge the gap to your highest potential.
I'm excited to guide you on this journey!